Hello everyone !!
I don't know if you saw this info but there is an article on Gav Thorpe blog about how a short vignette of prose about Eldrad Ulthran 16 years ago lead to the release of the Eldar god of Death !
It's interesting to see the point of view of someone that have been so invested in GW. To be honest i don't totally agree with the idea that the GW should only do meta plot. I love when the story get personal, i am not ashamed to say my Generic general is always Rafen (Blood angel MC of the novels)
Anyway its worth a read !